The Sweet Taste of Bitters Success
How many varieties of bitters are stocked in your bar? Once upon a time, there were only two choices – our beloved, local Peychaud bitters and Angostura – originally crafted in Angostura, Venezuela. Today, there are literally hundreds of varieties – a dizzying selection to say the least.
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One of the biggest players in the bitters field is New Orleans’ own . We take a tour of their Tchoupitoulas Street facility and learn how El Guapo’s president Christa Cotton did a pandemic pivot that grew her business over 800 percent last spring.
Next, we take a deep dive into a Sazarac cocktail – the official drink of New Orleans whose flavor relies heavily on Peychaud’s bitters – with Tim McNally, whose new book focuses on that single topic.
Then, we visit the Crescent City's ultimate liquor experience, . The multimillion-dollar, three story interactive museum that opened last fall on the corner of Canal and Magazine Street is a liquor laden Disney World for historians and cocktail lovers alike. We take a guided tour, and get a peek at the first distillery ever located smack in the middle of downtown New Orleans.
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