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The Sweet Taste of Bitters Success

El Guapo CEO Christa Cotton and Family on Mardi Gras Day
El Guapo CEO Christa Cotton and Family on Mardi Gras Day

How many varieties of bitters are stocked in your bar? Once upon a time, there were only two choices – our beloved, local Peychaud bitters and Angostura – originally crafted in Angostura, Venezuela. Today, there are literally hundreds of varieties – a dizzying selection to say the least.

Click Here To Listen To This Week's Show:  The Sweet Taste of Bitters Success

One of the biggest players in the bitters field is New Orleans’ own . We take a tour of their Tchoupitoulas Street facility and learn how El Guapo’s president Christa Cotton did a pandemic pivot that grew her business over 800 percent last spring.

Next, we take a deep dive into a Sazarac cocktail – the official drink of New Orleans whose flavor relies heavily on Peychaud’s bitters – with Tim McNally, whose new book focuses on that single topic.

Then, we visit the Crescent City's ultimate liquor experience, . The multimillion-dollar, three story interactive museum that opened last fall on the corner of Canal and Magazine Street is a liquor laden Disney World for historians and cocktail lovers alike. We take a guided tour, and get a peek at the first distillery ever located smack in the middle of downtown New Orleans.

For more of all things LouisianaEats, be sure to visit us at .

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