About WRKF
89.3 WRKF is public radio for Louisiana's capital city. WRKF has informed and entertained Baton Rouge as the region's independent NPR affiliate since 1980. WRKF is a non-profit organization and serves its audience with support from underwriters and donors who value original coverage of Louisiana news and politics along with national and international news coverage from NPR.

WRKF features news and talk programming along with a diverse mix of music and cultural programs like "American Routes" with Nick Spitzer, theater of the mind programs like "This American Life" with Ira Glass, and variety programs like "Wait, Wait, Don't Me" with Peter Sagal. WRKF brings the BBC World Service to Baton Rouge every night. WRKF streams at wrkf.org, through the WRKF App, and on other digital platforms.

WRKF Underwriting Representative

DESCRIPTION: WRKF seeks a determined and persuasive full-time Underwriting Representative to sell public radio and digital media sponsorships to Baton Rouge area businesses and organizations through direct customer contacts. Responsibilities include identifying new sponsors and maintaining existing accounts. Qualified applicants should have the ability and desire to determine clients' needs and provide solutions from WRKF’s sponsorship options.

PREFERRED QUALIFICATIONS: A bachelor's degree in business, marketing, journalism or a related field and three years demonstrated success in the area of consultative business-to-business sales; niche media sales experience. 

Ability to demonstrate success in business-to-business sales: prospect and develop new business, maintain and grow existing business, develop and deliver sales proposals, including closing the sale and providing follow-up;  negotiate complex and expansive underwriting agreements; and the willingness to actively participate in collections.

Knowledge of: broadcasting operations and procedures, radio ratings or audience measurements, basic financial and math skills, general knowledge of business operations

Skills: Demonstrate excellent oral and written communication skills; basic computer skills to include experience in Microsoft Office Suite.

The position is open until filled. First Review: October 31

We offer attractive, competitive compensation and benefits, including paid vacation, personal and sick time; medical, vision, and dental coverage; plus life and long-term disability insurance.

WRKF is an equal opportunity employer.

Email resume and cover letter with the subject line Underwriting Representative search to barbara@wrkf.org

"South Louisiana is a place rich with heritage and passionate people. The food, of course, is amazing. But so are the stories. If you’re serious about your journalism and want to make a real difference in people’s lives, this is the job for you."
— Russell Lewis, NPR Southern Bureau Chief (and former New Orleans resident).

WWNO/WRKF Regional News Director


WRKF (Baton Rouge) and  WWNO (New Orleans) and are seeking a visionary News Director to help establish a new collaborative newsroom initiative. The Regional ND will oversee newsrooms in Baton Rouge and New Orleans, manage day-to-day coverage and work with reporters to develop ideas for features, daily spots, interviews, digital content, and special projects. The successful candidate will have the choice of being based in either Baton Rouge or New Orleans.

The Regional ND will lead regular newsroom meetings and make decisions about all newsroom content, including breaking news and long-term projects. They will set the coverage agenda and develop plans for executing high-value enterprise reporting and innovative new storytelling approaches and programs.

This is an exciting time to join our newsrooms, where the Regional ND will oversee a staff of about ten hosts and reporters in two different markets – and pioneer relevant new collaborative coverage. We are looking for someone who has a good sense of daily news, can manage breaking national news stories, and is also a creative visionary. Louisiana is like no other state in the nation – and we want content on WRKF and WWNO to reflect that, with distinctive local color. From our arts coverage to our history podcast, we like to have fun and sound different.


The Regional ND reports directly to the General Manager. This position supervises all newsroom staff for both stations. This position is charged with allocating newsroom resources on a daily and long-term basis to align with the mission.


  1. Set the coverage agenda by leading daily newsroom meetings and regular long-term planning meetings with a multi-platform/multi-market focus. Allocate resources, weighing short-term needs and long-term goals. Brainstorm story ideas with newsroom staff. Identify opportunities for enterprise reporting and develop plans for execution.
  2. Refine and articulate our editorial mission of reporting that tells southeast Louisiana’s stories with depth, authenticity and accuracy, and that also amplifies the region’s voices and spotlights shared issues.
  3. Build tactical plans for executing on the editorial mission, focusing on high-value/high-impact topics. Identify platform-specific tactical goals for engaging audiences. Monitor and report on progress, and adjust plans based on results. Monitor and report on newsroom performance against metrics for audience in terms of reach, usage and impact.
  4. Provide hands-on editing of stories for accuracy, tone, completeness and storytelling approach. Provide critiques and daily feedback to set and emphasize standards of journalism practice. Guide ethical decision-making and maintain high ethical standards while encouraging innovation and smart risk-taking.
  5. Identify skills gaps and learning opportunities for the newsroom and develop training plans to address them. Identify tools and platforms essential to innovation in storytelling and audience engagement, and advocate for their deployment. Hire, onboard and train staff.
  6. Manage newsroom spending against budget and provide input into budget preparation and management to General Manager.


  • Public media experience, reporting/producing audio-rich feature stories in the NPR style. Ability to edit others and file for NPR if needed. Excellent on-air presence.
  • Solid technical and audio skills using standard broadcast studio equipment and digital audio editing software
  • A minimum of two years experience managing a news staff.
  • Strong news judgment and editing/producing experience across a range of reporting and storytelling genres.
  • Experience leading journalists with varying experience and platform backgrounds.
  • Experience in team building and leading collaborative work processes.
  • An understanding of the values, sound and sensibility of public radio and enthusiasm for the station and the region.
  • Strong background in and knowledge of current best practices in journalism.
  • Experience building audiences, leading the integration of content across platforms.
  • A strong track record of applying insights from analytics and benchmarks to content decisions on-air and online.
  • An appreciation for a sense of place and the value of localism.
  • Excellent written and oral communication skills.

Email resume, three references, audio samples, and cover letter, with subject line:
Regional News Director Search
to: paul@wrkf.org

Position is open until filled - first review submit by August 6, 2018

We offer attractive, competitive compensation and benefits including, medical, vision and dental coverage, Life and LTD, paid vacation, personal and sick time.

WRKF is an equal opportunity employer.

WRKF Statehouse Reporter

NPR affiliate WRKF-FM, Baton Rouge Public Radio, seeks a statehouse reporter to cover the state legislature for both WRKF and partner station, WWNO-FM in New Orleans. The reporter will produce timely coverage of the always interesting Louisiana state government and politics through our Capitol Access reports along with spot and feature reports, for broadcast and online use. The position is based in Baton Rouge and will include some travel. We’re looking for a talented, creative reporter to help us reinvent our capital bureau as we establish exciting collaborative efforts between the two stations.


  • Provide regular reports on current events in state government and politics, including daily reports during legislative sessions and longer feature reporting and multi-part series at other times.
  • Maintain statehouse bureau in Baton Rouge.
  • Work cooperatively with WWNO.
  • Develop extensive knowledge of Louisiana government, politics and other issues.
  • Provide analysis and live two-ways.
  • Suggest and produce special projects, segments and live broadcasts.
  • Participate in fundraising activities.
  • Contribute reports to public radio networks, including NPR.
  • Occasionally serve as a fill-in host.


  • Bachelor’s degree in appropriate field or equivalent experience
  • Three year’s full-time professional experience in journalism
  • Excellent speaking, writing and editing skills
  • Experience in broadcast
  • Sense of humor and the ability to roll with the punches


  • Experience producing audio reports/features for broadcast

Email resume, three references, audio samples, and cover letter, with subject line:
Statehouse Reporter Search
to: paul@wrkf.org.

Position is open until filled. First review, submit by May 21, 2018

We offer attractive, competitive compensation and benefits including, medical, vision and dental coverage, Life and LTD, paid vacation, personal and sick time.

WRKF is an equal opportunity employer.

WRKF Diversity Statement
WRKF does not discriminate in its employment and personnel practices because of a person's race, color, creed, religion, national origin, sex, age, disability, marital or veteran status, sexual orientation, or any other legally protected status.

WRKF is an equal opportunity employer.

WRKF EEO Information