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That New Business Smell

Ken Stewart

Many of us have a creative streak, or like to think we do, but for most of us it remains an outlet, a hobby.  Some of us, though, have the courage and the determination to turn our creative passion into a business enterprise – even if only a small one.  It can be a dream come true, though it’s not without its challenges.

Judy Whitney Davis is a Baton Rouge native and a woman of many passions and talents, including motivational speaking and delivering singing tours of historic homes.  She is one of those living the dream. In 2012, she took another of her interests - soap making - and launched The Inner Goddess Soaps, which specializes in custom-scented soaps and has expanded into bath bombs, bath fizzies, salt soaks, and candles to order. 

Inner Goddess Soaps is also one of the few body product companies that sells at animation and comic conventions.  Judy Whitney Davis is a true Baton Rouge original -- an inspiring business woman who gets knocked down, knocked back, but never knocked out.  If things get really bad, she sings. 

Editor at Baton Rouge Business Report.