There’s a particular kind of business story that you can really only tell about Louisiana. It usually starts with somebody who barely had two nickels to rub together, an idea that almost nobody else took seriously, and a lot of stubbornness. It almost never starts in a glass tower in a major metropolis. It starts in places like a front yard near LSU. Or in a small office somewhere on the way to the oil patch. Both of my lunch guests today are Louisiana people who built something out of, more or less, nothing. One of them runs a national company that has 400 vehicles, 25 offices around the country, and was a Super Bowl LIX vendor. He started it the year after he graduated from LSU. The other one runs a nonprofit in Mid City Baton Rouge that began with one neighborhood kid showing up at his front door asking him to fix a bike. Today it has worked on more than 10,000 bikes, and is the centerpiece of a $2 million renovation of a former church and rug shop on Government Street. Both of these guys are in their thirties. Both went to LSU. And both of them have grown their organizations far faster, and far further, than anybody would have predicted when they started. Corey Rosales is a New Orleans native who came to Baton Rouge for college and then stayed long enough to start a company. He graduated from LSU with a degree in petroleum engineering in 2018. A year later, in 2019, he founded American Safety. American Safety started out as an environmental response and industrial services company. Then COVID happened, and a record-breaking hurricane season happened, and Corey kept saying yes to opportunities. Today American Safety is a multi-division operation – industrial services, environmental response, disaster relief, and transportation. They have 25 offices, more than 400 vehicles, and somewhere between 300 and 500 employees, depending on the time of year. They were a vendor at Super Bowl LIX in New Orleans, where they moved more than 10,000 people during the event. They’re now the official transportation partner of the New Orleans Saints and the Pelicans. And, as part of their expansion, they recently acquired Baton Rouge–based Dixieland Tours. The President and CEO of American Safety is Corey Rosales. In 2010, Dustin LaFont was a recent LSU graduate, an AmeriCorps alum, and a middle school history teacher in East Baton Rouge Parish. He had grown up biking to school in Houma, and he commuted by bike at LSU to save money on gas and parking. In his spare time he’d sit in his front yard fixing up old bikes. One day a kid from the neighborhood came up to him and asked if he could fix his bike. Then more kids showed up. Then more. The neighbors started calling it “the front yard bike shop.” Dustin made it a nonprofit. After two years of running it on top of teaching, he quit his teaching job to do it full time. That nonprofit is called Front Yard Bikes. It’s now the largest community bike shop in Louisiana. Kids ages 6 to 18 earn credits by learning bike mechanics, welding, gardening, cooking, and cycling safety, and they apply those credits toward a bike of their own. Older kids can move into paid internships and earn job certifications in mechanics. In 2022, CNN named Dustin a CNN Hero. In 2023, City Year gave him their national Alumni Leadership Award. And right now, on Government Street in Mid City, Dustin and three other Baton Rouge nonprofits are in the middle of a $2 million build-out of a place called Youth City Lab – a former church and rug shop they’re turning into a bike shop, a performance stage, a barber shop and library, and a community gathering place for young people. The Founder and Executive Director of Front Yard Bikes is Dustin LaFont. There’s a tendency, when we talk about Baton Rouge business, to look toward the big oil and gas companies, the chemical plants, the institutions on the river. And those are real, and they matter. But the story of Baton Rouge is also Corey Rosales – a kid from New Orleans who came here for college and ended up running a transportation and disaster response company that helped move 10,000 people through Super Bowl LIX. And it’s also Dustin LaFont – a kid from Houma who came here for college and ended up creating a youth workforce development program in his front yard that now occupies an entire renovated block on Government Street. Both of these entrepreneuras are doing what Louisiana, at its best, has always done – they saw a need, they said yes, and then figured out the rest as they went. Out to Lunch is recorded live over lunch at Mansurs on the Boulevard. You can find photos from this show by Ian Ledo and Miranda Albarez at itsbatonrouge.com.See omnystudio.com/listener for privacy information.

How many companies do you think are involved in building a single house? Take a guess. Five? Ten? Maybe twenty? Fifty-three. On average, fifty-three different companies touch a single home before anyone moves in — foundation crews, electricians, plumbers, pest control, lighting specialists, insurers. Karen Profita represents all of them. She runs the Home Builders Association of Greater Baton Rouge, the largest homebuilders association in Louisiana and the 25th largest in the country. Karen came to the homebuilding industry through a side door. After COVID disrupted her work at Audubon Nature Institute, she briefly pursued an idea for a seafood industry incubator — extracting collagen from crab shells, that kind of thing — that never quite got off the ground. A conversation at the Parade of Homes led her to an open position at HBA GBR. She says it was the rare job that combined everything she actually cares about: real estate, business advocacy and supporting local entrepreneurs. HBA GBR has more than 800 members across every corner of the residential construction industry. Sara Landry West, owner of South Coast Organizers, helps people figure out where things go in the homes they build, buy, or rent. Sara spent nearly eight years teaching first grade — mostly in charter schools. She was good at it but the hours were long and the breaks were short. So, during the 2018–2019 school year she made a decision: she left over Christmas break and didn’t go back. Sara spent the first months of 2019 doing what every new business owner has to do — filing the LLC, building a website, practicing on friends’ homes for free so she’d have photos to show people. Within a few months she had paying clients she’d never met before. South Coast Organizers has now worked with nearly 200 clients — people moving, people grieving, people who just had a baby and can’t find anything any more. The projects look beautiful on Instagram — the before-and-after photos, the labeled bins, the pantries that somehow fit everything — but Sara says what you don’t see is the heavy lifting, both literal and otherwise. Organizing is the easy part. Walking into someone’s home under stressful circumstances requires a different skill set than most people expect from a professional organizer. Karen and Sara, are both in the business of "home." Karen spends your days advocating for the people who build homes, trying to keep the cost of those homes from getting further out of reach. Sara helps people through the moves and the losses and the general accumulation of life — inside their closet, with their things, helping them figure out where everything goes. You can build a house, but you ultimately have to make it a home. Out to Lunch is recorded live over lunch at Mansurs on the Boulevard. You can find photos from this show by Ian Ledo and Miranda Albarez at itsbatonrouge.com.See omnystudio.com/listener for privacy information.

In Hollywood, power couples from the 30s, 40s, and 50s, icons like Humphrey Bogart and Lauren Bacall, Clark Gable and Carole Lombard, and Spencer Tracy and Katharine Hepburn, exemplified glamour both on and off the screen. At the pinnacle of their careers, these romantic couples were closely followed and adored by movie-goers, capturing the public’s imagination during a Golden Age of film. Today, power couples are more often found on smaller screens, not in a seductive embrace but wielding power tools while knocking down interior walls or building decks. I’m thinking of course of the husband and wife teams on popular home decor and renovation shows, couples like Dave and Jenny Marrs of “Fixer to Fabulous,” and Egypt Sherrod and Mike Jackson of “Married to Real Estate.” You might not have ever heard of Don and Susan Charlet, co-owners of the home decor and furniture gallery The Corbel, but you can be sure that in social circles from Zachary to St. Francisville, Don and Susan are a local power couple. Don Charlet is no stranger to entrepreneurship—he worked in the family funeral home business for the first decade of his career. Then in 2000, with his brother, Don launched Charlet Brothers Construction, a custom residential homebuilder and remodeler responsible for some of the first homes built in the Copper Mill neighborhood. In 2003, Don and Susan opened The Corbel on Highway 61 between Zachary and St. Francisville. Then, after 20 years of business, they relocated The Corbel to downtown St. Francisville where the curated home goods and antique furniture shop became the anchor store for a multi-business redevelopment project called North Commerce. Today, North Commerce includes The Corbel, boutiques Barlow and Deyo, the eight-room Hotel Toussaint, event venue Mallory, a pizza restaurant and a microbrewery. Starting a business is stressful and challenging under most circumstances. What often determines whether a business succeeds or fails is the commitment and perseverance of the business partners. With 5 successful businesses and a lifetime of memories in marriage, it’s safe to say Don & Susan have struck the right balance for success. Out to Lunch is recorded live over lunch at Mansurs on the Boulevard. You can find photos from this show by Ian Ledo & Miranda Albarez at itsbatonrouge.com.See omnystudio.com/listener for privacy information.

There’s a line I keep hearing from people who run small businesses in Baton Rouge. It goes something like: I didn’t plan this. I was doing something else, I saw a gap, and I walked through it. Norisha Kirts Glover has a degree in mass communication and an MPA. She spent years in nonprofit fundraising in Washington, D.C. and California. In 2015 she walked through a door marked “commercial construction” — an industry where women and people of color were barely present — and decided that was exactly where she needed to be. Norisha is originally from the Alexandria area. She came to LSU for college and stayed. In 2015, an opportunity came along to enter commercial construction. She researched it, noticed that women and people of color were dramatically underrepresented, and decided to launch NRK Construction anyway — or maybe because of that. The firm picked up early traction after the 2016 floods, working through extensive residential renovation before moving deeper into commercial work. NRK is intentionally small — three to four employees, about $3 million in annual revenue, with two major projects at a time. Norisha says that’s not a limitation; it’s a choice. Her superintendent is on every job site and every client meeting comes with an agenda. Norisha’s aiming next at healthcare, education and federal contracting. Ralph Whalen grew up in New Orleans, studied English at Dartmouth, and has tried to leave Louisiana several times. Chicago, New Hampshire. He keeps coming back. Ralph started his career implementing Epic — the electronic health records platform that runs inside most major hospitals — and worked his way up to Senior Vice President at a healthcare IT firm called Divurgent. In September 2020, he launched Benzait, a consulting firm that helps hospitals and health systems figure out how to adopt artificial intelligence responsibly. Benzait works with medium to large health systems, building the governance frameworks and technical infrastructure that AI actually requires before it goes anywhere near a patient. Ralph says the biggest problem in healthcare AI right now isn’t a lack of technology — it’s organizations rushing to adopt it before they’ve figured out what problem they’re trying to solve. His job, a lot of the time, is to slow people down just enough to get it right. Ralph and Norisha both entered rooms where the conventional wisdom said they didn’t quite belong — a woman in commercial construction, an English major in healthcare tech — and found that being the unexpected person in the room turned out to be an advantage. Out to Lunch is recorded live over lunch at Mansurs on the Boulevard. You can find photos from this show by Ian Ledo and Miranda Albarez at itsbatonrouge.com.See omnystudio.com/listener for privacy information.

Think about the last time you showed your ID. Maybe at the airport, maybe at a bar, maybe somewhere you had to prove you were who you said you were. You pulled out a card. A piece of plastic. Maybe it was a little beat up. Maybe the photo was from ten years ago. There’s a decent chance that if you live in Louisiana, you’ve also used a phone to do that. That digital driver’s license on your phone — that was built right here, in Baton Rouge, by a company called Envoc. Calvin Fabre built it. Calvin is a long-time friend of Out to Lunch: he's made multiple appearances on this show over the years as he's developed his company, and some of Louisiana's most advanced tech. He's been writing code since he was 12 years old — 1978, give or take — when he got an Atari 800 and discovered that he could make a computer do exactly what he told it to do. He has essentially been doing that ever since. Calvin studied computer science at Southeastern Louisiana University and built Envoc into a software firm that now works on some of the most consequential identity technology in the country. You may know Envoc best as the company behind LA Wallet — Louisiana’s digital driver’s license. Calvin divested the IP on that about a year ago, but the work continues: he’s now sitting at international standards meetings with Apple, Samsung, Google, and representatives from Hong Kong, New Zealand and Canada, working out what digital identity should look like everywhere. He’s also thinking carefully about who gets left behind when identity goes digital — seniors, low-income users, people who don’t trust the technology or can’t easily access it. For Calvin, that’s not an afterthought. It’s the whole point. Samantha Morgan started her career as a journalist — arts writing, then Hurricane Katrina turned it into hard news overnight, then broadcast, then the BP oil spill, then digital. Eventually she stopped working for other people’s newsrooms and started her own production company - Quick Flip Media. She says she named it after a phrase she repeated every day for twenty years in television: flip it quick. Samantha is a Baton Rouge native — Old Goodwood, specifically — who has tried to leave more than once. She jokes that the natural disasters keep pulling her back. Calvin and Samantha have both ended up running their own business after years of building something for someone else. And in both cases, the reason seems to be the same: the problem was too interesting to leave to other people. Calvin has been at this long enough that he was building software before most of the people who use it were born. Samantha has covered enough Louisiana history that she has a personal archive most newsrooms would envy. Not surprisingly, neither one of them are done. Because, after all, tech never sleeps. Out to Lunch is recorded live over lunch at Mansurs on the Boulevard. You can find photos from this show by Ian Ledo and Miranda Albarez at itsbatonrouge.com.See omnystudio.com/listener for privacy information.