Play Live Radio
Next Up:
0:00 0:00
Available On Air Stations
Local Newscast
Hear the latest from the WRKF/WWNO Newsroom.

Weds 6/19 10am: WRKF's FM broadcast will operate at reduced power and our HD broadcast will be off the air on Wednesday, June 19th, from 10am to 2pm, due to planned maintenance. This may affect reception for some listeners. Online listening will be unaffected.

TV rights deals are up for women's sports

TV rights deals are booming in the U.S. and abroad as viewers tune in for women’s sports in greater numbers. Serena Williams’ day one match at the U.S. Open broke viewership records for ESPN, while the Women’s Soccer Euro Final set the highest number of viewers for any UK program this year.

Shira Springer is a lecturer at the Massachusetts Institute of Technology Sloan School of Management. She’s also a journalist who writes about issues at the intersection of sports and gender, including a column for the Sports Business Journal on women’s sports. She joins Here & Now‘s Celeste Headlee to look into the latest developments in the business of women’s sport.

This article was originally published on

Copyright 2022 NPR. To see more, visit