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Who's Listening to Public Radio?
67% are married 62% hold college degrees or beyond 31% attended or hold graduate school degrees 51% have household income $75,000+ 49% hold professional or managerial positions 51% regularly attend live music/theatre 53% own stocks, bonds or mutual funds 93% use online services and have internet access 42% enjoyed foreign travel during last 3 years 31% consider themselves conservative 30% consider themselves liberal 33% consider themselves middle of the road.** *Source: NPR Audience Profile 2003, Audience and Corporate Research, July 2003, www.npr.org **Source: Pew Research Center for People & the Press, 2004
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