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The FCC regulations and the following WRKF guidelines serve to protect the non-commercial environment public radio listeners so highly value. In helping preserve this environment through program underwriting, your business is positively associated with the high quality of WRKF programming. As a result, your business shares in the integrity of the special relationship that exists between WRKF and its listeners. WRKF guarantees your announcement will be heard in an uncluttered programming environment and not clustered with similar underwriters. Underwriting announcements are 30 seconds in length and may be recorded with or without music. Include the “5 W’s”—who, what, where, when and why facts about your business— products, affi liations, services, web address, years in business, specialties and brand names. Also bona fi de non-promotional slogans may be used in your underwriting announcement. |
