Guest Host Bob Mann, from the LSU Manship School of Mass Communication, talks with Sasha Issenberg author of "The Victory Lab: The Secret Science of Winning Campaigns".
Bob also talks with Fordham University professor Costa Panagopolous, who has done of the leading experimental research into using behavior modification to increase voter turnout.
Conservative author, radio show host and political commentator Michael Medved explains why he thinks President Obama will lose the election. LSU professor Bob Mann feels Mitt Romney will be the loser.
