How do you reach an audience of more than 200,000 people a day in an important swing state without buying an expensive TV ad?

If you're Sid Overton, you build a blimp and fly it alongside one of Colorado's busiest freeways.

"It says, 'Romney For President. He Creates Jobs,' " Overton told KUNC.

Update at 3:46 p.m. ET. Sandy Makes Landfall:

At 3:20 p.m. ET., Sandy made landfall about five miles east of Kingston, Jamaica, the Hurricane Center said in an update.

Our Original Post Continues:

The tropical cyclone Sandy has just crossed the threshold to become a hurricane.

Tough economic times have changed what's for dinner, and not just on the family table. Washington Post food critic Tom Sietsema says that even the finest restaurants serving up comfort foods. He speaks with host Michel Martin about this and other trends in fall dining.

Transcript

MICHEL MARTIN, HOST:

I'm Michel Martin and this is TELL ME MORE from NPR News. Coming up, we'll hear about what's hot and what's not in the world of restaurants from Washington Post food critic Tom Sietsema. Interesting even if you don't eat out a lot. That's coming up later.

Millions of voters across the country could cast their ballots before Election Day. Some experts say early voting could have a disproportionate impact on certain voting blocs. Host Michel Martin discusses the issue with Professor Paul Gronke, founder of the Early Voting Information Center, and Republican strategist Lenny McAllister.

A startling new report finds freshly graduated college women will likely face this hurdle when entering the work world: they're worth less than equally educated men.

The American Association of University Women is releasing a new study that shows when men and women attend the same kind of college, pick the same major and accept the same kind of job, on average, the woman will still earn 82 cents to every dollar that a man earns.

If you're reading this blog, you're probably into food. Perhaps you're even one of those people whose world revolves around your Viking stove and who believes that cooking defines us as civilized creatures.

Well, on the latter part, you'd be right. At least according to some neuroscientists from Brazil.

Surely you've heard of crowd funding sites like Kickstarter that have helped thousands of filmmakers, musicians and painters leverage Facebook and Twitter to raise money for creative projects.