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Simple Truths Black and gold "Finish Strong" shirts have become popular among Saints fans.

Black t-shirts with the gold printed logo "Finish Strong" have cropped up in New Orleans, Baton Rouge, and across the Who Dat nation.

But the motto isn't specific to the New Orleans Saints post season charge to the Super Bowl this Sunday.

Author Dan Green created and trademarked Finish Strong more than a decade ago. He joins WRKF's Saiward Pharr to discuss Finish Strong its relationship to the Saints.